Special Report: The Boomer Effect

The Impact of Baby Boomer Retirement on Corporate America

Is your company prepared for the impending wave of 76 million baby boomer retirees? Are you ready to capitalize on this phenomenon, or will you be reactive to the unprecedented impact of this wealthy, aging population?

For years marketers have been worshipping at the altar of the coveted 18-34 demographic. But the real big spenders are the boomers, who have unparalleled economic clout of $2.1 trillion annually. In fact, if American-born baby boomers were a nation, it would be the 15th largest country in the world. And boomers will be redefining the whole concept of retirement at the rate of 10,000 retirees every day over the next two decades.

This comprehensive report prepared by Capgemini, one of the world’s foremost providers of consulting, technology and outsourcing services, will help financial services providers capitalize on the extraordinary tidal wave known as the baby boom. Packed with detailed market research and demographic statistics, it is designed to help companies rethink and realign their strategies to effectively target the massive boomer opportunity.