Advent Brings APX to Pershing NetX360

Advent Brings APX to Pershing NetX360

Clients Have More Choice with Advent OnDemand(SM) Delivery and Fully Outsourced Portfolio Management and Reporting

SAN FRANCISCO– June 08, 2011 – Advent Software, Inc. (NASDAQ: ADVS), a leading provider of software and services for the global investment management industry, today announced that Pershing’s introducing broker-dealer and independent registered investment advisor (RIA) customers will now have access to Advent Portfolio Exchange® (APX) through NetX360™, its innovative, open-architecture technology solution. APX will be available through NetX360 via Advent OnDemand(SM), Advent’s software as a service (SaaS) delivery methodology, which offers fully outsourced portfolio management and reporting.

The addition of Advent’s APX to NetX360 expands the breadth of high-quality solutions available via the platform, gives customers more choice and supports Pershing’s ongoing efforts to deliver a single, integrated platform to meet an entire firm’s brokerage and advisory business needs. NetX360 clients who choose APX will now have access to Advent’s end-to-end solution that integrates key phases of the wealth management process including account aggregation, performance measurement and client reporting. The availability of these critical wealth management functions through NetX360 brings together industry-leading solutions for the front- and back-office to help clients increase productivity and enhance client focus while also reducing operational and IT costs, risks and responsibilities.

“Our technology is designed to help clients stay focused on what matters most to them – delivering outstanding service to their clients. Advisors deserve choice and flexibility when selecting technology, and we’ve worked hard to offer as many options as possible so that regardless of their operations or technical capacity, they can gain from Advent’s solutions,” said Anthony Sperling, Senior Vice President and General Manager of Advent Software’s Investment Management Group. “The availability of APX OnDemand through Pershing’s NetX360 platform helps us deliver the benefits of APX to a greater number of firms in the model that best fits their needs.” 

According to Suresh Kumar, Pershing’s chief information officer, “We continuously strive to provide our customers with access to the most innovative and valuable business and technology solutions to help them grow their businesses, maximize productivity and mitigate risk. The addition of Advent Portfolio Exchange to our NetX360 platform reinforces our firm’s long-standing commitment to deliver industry-leading capabilities to our customers to help them achieve their clients’ financial goals.”

Advent’s Black Diamond portfolio management and reporting platform is also available via NetX360, offering innovative and customizable reporting and data management services for advisory firms directly from within NetX360.  Black Diamond has been an integrated solution within NetX360 since 2009. 

About Advent OnDemand(SM)
Advent OnDemand(SM) is Advent’s solutions delivered via the software as a service (SaaS) model, with or without data management services. From secure software hosting, to comprehensive and customizable data management, operations and client reporting solutions, Advent OnDemand(SM) helps clients control costs, reduce operational risk and enables superior client service. More than 500 firms use Advent products through Advent OnDemand(SM).  For more information on Advent OnDemand(SM) visit  http://www.advent.com/outsource.

About Advent Portfolio Exchange®
Advent Portfolio Exchange® (APX) is an end-to-end portfolio management solution that integrates the front-office functions of prospecting, marketing, and customer relationship management with the back-office operations of portfolio accounting and reporting. This enterprise solution leverages a single SQL database to deliver critical client information via an easy-to-use browser-based user interface.  APX delivers improved client service with enhanced security for today’s amplified compliance environment. For more information on APX visit https://secure.advent.com/info/pr_apx.

About Black Diamond Performance Reporting
Black Diamond is a leading Web-based, outsourced portfolio management and reporting platform built for U.S. based advisory firms.  Founded in 2003 and acquired by Advent in 2011, Black Diamond currently reports on over $75 billion in advisor assets and has pioneered the delivery of daily reconciliation and performance reporting services via the web.  Black Diamond empowers advisors by combining technology, service and innovation to deliver a user-friendly and customizable platform that helps advisors be great. For more information about Black Diamond services visit http://www.blackdiamondreporting.com.

About Advent
Advent Software, Inc., a global firm, has provided trusted solutions to the world’s financial professionals since 1983.  Firms in more than 50 countries count on Advent technology to run their mission-critical operations.  Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling operational risks and costs.  Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support and services organization.  For more information on Advent products visit http://www.advent.com/about/resources/demos/pr.

Advent, the Advent logo, Advent Software and Geneva are registered trademarks of Advent Software, Inc.  All other company names or marks mentioned herein are those of their respective owners.

About Pershing
Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 21 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Börse, the Irish Stock Exchange and the London Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at www.pershing.com.

Media Contact:
Smita Topolski
Advent Software, Inc.
(415) 645-1668
stopolsk@advent.com