Advent Strengthens Professional Services Team to Meet Growing Demand

Advent Strengthens Professional Services Team to Meet Growing Demand

Project Management and Consulting Team Brings Industry Expertise and Focus on Client Satisfaction to Advent Clients in Europe, the Middle East and Africa

SAN FRANCISCO and LONDON – November 23, 2011 – Advent Software, Inc. (NASDAQ: ADVS), a leading provider of software and services for the global investment management industry, has more than doubled the number of certified project management and consulting team members supporting clients in Europe, the Middle East and Africa during the past 12 months.  The team now includes more than 65 qualified Advent consultants and implementation project managers who bring global perspectives, industry best practices and solution expertise to Advent clients in these regions.

Given an uncertain economic climate, many clients across EMEA are looking to technology to achieve automation and operational efficiencies to help insulate their businesses from macro-economic conditions. Helping clients manage and grow their business with Advent® solutions has always been a top priority for Advent, and growing the locally-based consulting team in EMEA is an important area of focus for Advent.  Advent has invested in developing a regional presence in key countries with people who speak local languages and understand local trends and issues that can impact investment managers and has made a number of significant hires across EMEA over the last year.

All Advent consultants complete a rigorous certification program to obtain product expertise, well before they start working with clients, to ensure team members deliver value and offer high and consistent quality service to clients. The team is able to support implementation and consultancy requirements for all Advent® solutions, from the award-winning hedge fund solution Geneva®, through to Advent’s wealth management suite, which includes Tradex®, Moxy® and Advent Portfolio Exchange® (APX).

In addition to building its internal consulting team, Advent has extended strategic relationships with a number of leading consultancy firms across the region whose staff are Advent certified consultants and provide required quality of service to clients.

“We want to ensure our clients can count on us to help them improve their businesses with Advent® solutions, and we have been extremely focused on initiatives to grow both our resources and our knowledge base in the region,” said Håkan Valberg, Senior Vice President and General Manager, Advent Software EMEA. “We are a committed partner to our clients in EMEA, and providing top quality implementations and consulting services is critical to bringing on new clients smoothly and developing long term relationships that support our mutual success. We are looking ahead to continue to develop capacity to serve even more to our clients.”

About Advent Portfolio Exchange®
Advent Portfolio Exchange® (APX) is a comprehensive portfolio management solution that integrates the front-office functions of prospecting, marketing, and customer relationship management with the back-office operations of portfolio accounting and reporting.  This enterprise solution leverages a single SQL database to deliver critical client information via an easy-to-use browser-based user interface.  APX delivers improved client service with enhanced security for today’s amplified compliance environment. For more information on APX visit

About Geneva®
Geneva®, a global portfolio management, reporting and investor accounting platform, is a proven solution for asset managers, hedge funds, fund administrators, primebrokers, and fund of funds that require a high level of operational efficiency and access to real-time P&L, performance, and exposure reporting. Geneva® offers comprehensive instrument coverage, a fully integrated financial general ledger, and industry-standard integration tools to enable firms to manage complex investment vehicles, multiple investment strategies, and unlimited fund structures. For more information on Geneva® visit

About Moxy®
Moxy® is the industry-leading OMS deployed at over 850 firms which automates and streamlines the trading and order management process of investment executions and allows the user to send post trade allocation results to brokers electronically.  Moxy® also provides Internet-ready electronic order routing based on the industry standard FIX messaging protocol, allowing users to route trades electronically to any FIX-compliant broker or crossing network that supports the internet or other TCP/IP connections.  For more information on Moxy® visit

About Tradex®
Tradex® is ideal for organizations seeking a reliable, web-based fund distribution platform. With Tradex®, an unlimited amount of funds and their associated order types are made available to client advisors, branches, agents and the end clients. The order flow from initiation to back-office and through to the funds’ administrators becomes highly automated – a process which otherwise is very labor intensive and error prone. In addition to subscriptions and redemptions, Tradex® elegantly handles fund switches, model orders, savings/pension plans, currency dealing, and fund and cash transfers. Tradex® also manages fees and sales commissions. For more information on Tradex®, visit

About Advent
Advent Software, Inc., a global firm, has provided trusted solutions to the world’s financial professionals since 1983.  Firms in more than 60 countries rely on Advent technology to run their mission-critical operations.  Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs.  Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support and services organization.  For more information on Advent products visit

Advent, the Advent logo, Advent Software, Advent Portfolio Exchange and Moxy are registered trademarks of Advent Software, Inc. Tradex is a registered mark of Advent Norway AS registered in the European Union, Norway and Denmark. All other company names or marks mentioned herein are those of their respective owners.
Smita Topolski
Advent Software, Inc.
+ 1 415 645-1668   

Daphne Marciel
Advent Software EMEA
+44 20 7631 9240