Advent Wins 2012 “Best Technology for Start-up Funds” Award by HFMWeek

Advent Wins 2012 “Best Technology for Start-up Funds” Award by HFMWeek

For the Fourth Consecutive Year, Advent’s Geneva® Is Honored for Its Market-Leading Solution That Helps Hedge Funds Run Their Businesses Successfully

LONDON and SAN FRANCISCO – May 17, 2012 – Advent Software, Inc. (NASDAQ: ADVS), a leading provider of software and services for the global investment management industry, today announced that it has been recognized as “Best Technology for Start-Up Funds” in the 2012 HFMWeek Fund Services Awards. The annual award recognizes Advent, for the fourth year in a row, for its industry-leading platform for alternative investment managers,* a solution that delivers powerful, innovative features that support the growth and maximize the efficiency and transparency of start-up hedge funds.

“Our judges described Advent’s offering as demonstrating outstanding quality and perfectly poised to take advantage of a growing crop of good quality launches. Advent has redefined its core product for smaller managers with real skill,” said Tony Griffiths, editor of HFMWeek.

Advent’s platform for alternative investment managers, which is rooted in the award-winning Geneva®, covers the full spectrum of a hedge fund’s business by offering front office decision support and portfolio management, middle office automation through trade capture and reconciliation, and full portfolio, fund, and investor accounting and reporting for the back office, among which hedge funds can choose the functionalities that they need. These features make the solution attractive to European hedge funds of all sizes that are looking to improve client service and comply with regulatory standards.
“The recognition by HFMWeek validates the relevance of Advent’s solution for start-up hedge funds, as its quick implementation enables rapid time to market on a robust, institutional-level platform while maintaining a low cost of ownership. Both new clients and the industry continue to acknowledge our innovative and constantly improving solution roadmap, recognizing Advent as a credible, long term partner for growth,” said Håkan Valberg, senior vice president and general manager, Advent Software EMEA.

About Geneva®
Geneva®, a global portfolio management and accounting platform, is a proven solution for asset managers, hedge funds, fund administrators, prime brokers, and mutual funds that require a high level of operational efficiency and easy access to real time data. Geneva® offers comprehensive instrument coverage, full financial general ledger, and industry-standard integration tools to enable firms to manage complex investment vehicles, multiple investment strategies, and tiered fund structures. For more information on Geneva® visit
About Advent
Advent Software, Inc., a global firm, has provided trusted solutions to the world’s financial professionals since 1983. Firms in more than 60 countries rely on Advent technology to run their mission-critical operations. Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs. For more information on Advent products visit

Advent, the Advent logo, Advent Software and Geneva are registered trademarks of Advent Software, Inc. All other company names or marks mentioned herein are those of their respective owners.

Vera Wang
Horn Group for Advent Software, Inc.
+1 (415) 905-4022

Daphne Marciel
Advent Software EMEA
+44 20 7631 9240