Bluffview Wealth Management Streamlines Operations and Prepares for Growth with Advent’s Integrated Solution

Bluffview Wealth Management Streamlines Operations and Prepares for Growth with Advent’s Integrated Solution

Advent Portfolio Exchange® and Advent Revenue Center® Deliver Efficiency and Cost Savings

SAN FRANCISCO - July 22, 2010 - Advent Software, Inc. (NASDAQ:ADVS) a leading provider of software and services for the global investment management industry, today announced that Bluffview Wealth Management has implemented Advent Portfolio Exchange® (APX), Advent’s award-winning, integrated portfolio and client relationship management solution and Advent Revenue Center®, a comprehensive billing and revenue management tool to help streamline operations, analyze and manage risk and deliver enhanced client service.

Bluffview Wealth Management, LLC (BWM) is a full service independent wealth management organization that caters to high net worth and ultra high net worth individuals and families. BWM provides investment advisory solutions and wealth management advice to new and experienced entrepreneurs including liquidity and diversification strategies, alternative investments and lower volatility investment strategies. As the firm grew, they needed a technology solution that could effectively manage risk, deliver accurate and custom client reports and invoices and, with almost one-third of their business coming from Mexico and Latin America, had multicurrency capabilities. 

BWM concluded that the firm’s previous solution did not have the capabilities to accommodate BWM’s planned growth and limitations of the technology required BWM to invest additional time and effort by manually processing various functions including the generation of certain client reports and invoicing. The firm turned to APX and Advent Revenue Center® to streamline operations and improve their ability to deliver superior client service. With APX, BWM can cater to individual clients, creating customized reports efficiently and on demand. BWM no longer relies on manual processes for quarterly invoicing, thanks to Advent Revenue Center®.  This process, which had previously required 2 to 3 weeks each quarter, is now completed accurately and within a matter of days. Integration of APX and Advent Revenue Center® enables Bluffview to easily report on multiple accounts, a capability that has proven to be a competitive advantage for the firm. 

“There were so many things our previous system couldn’t do, and it ultimately cost our firm time and money,” said Mike Gavett, Partner, Bluffview Wealth Management. “With Advent, we have scalability we did not have before built into a technology platform that improves our ability to respond to clients efficiently and with accuracy. The team we worked with really understood our business and applied forward looking thought to the implementation. We’re excited to see how Advent can help us be even more successful in our business.”

“Our solutions are designed to offer flexibility, scalability and accuracy so our clients can focus on what matters most to them -- meeting the needs of their clients and growing their business.” said Michele Holton, Director of Product Marketing at Advent. “Bluffview Wealth Management had been restricted by the limitations of their previous system.  We are pleased that Advent’s technology and expertise can provide a foundation for their continued growth and success.”

About Advent Portfolio Exchange®
Advent Portfolio Exchange® (APX) is an end-to-end portfolio management solution that integrates the front-office functions of prospecting, marketing, and customer relationship management with the back-office operations of portfolio accounting and reporting. This enterprise solution leverages a single SQL database to deliver critical client information via an easy-to-use browser-based user interface.  APX delivers improved client service with enhanced security for today’s amplified compliance environment. For more information on APX visit

About Advent Revenue Center®
Advent Revenue Center® automates complex billing processes, from fee structures to collections. It boasts robust reporting features, including full audit-trail capabilities.  The product delivers increased efficiency and productivity throughout the entire billing process and builds business intelligence that enables investment managers to manage their revenue effectively.  Advent Revenue Center® utilizes a rules-based structure and is built on industry-standard SQL and .NET technology. 

About Advent
Advent Software, Inc., a global firm, has provided trusted solutions to the world’s financial professionals since 1983. Firms in more than 60 countries rely on Advent technology to run their mission-critical operations. Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs. Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support and services organization. For more information on Advent products visit

Advent, the Advent logo, Advent Software, Advent Portfolio Exchange and Advent Revenue Center are registered trademarks of Advent Software, Inc.  All other company names or marks mentioned herein are those of their respective owners.  

Smita Topolski
Advent Software, Inc.
(415) 645-1668