Pendo LLC Powers Growth Strategy with Advent’s Integrated Suite

Pendo LLC Powers Growth Strategy with Advent’s Integrated Suite

Registered Investment Advisor Turns to Advent Portfolio Exchange® and Moxy® to Optimize Efficiency

SAN FRANCISCO – May 6, 2010 - Advent Software, Inc. (NASDAQ:ADVS) a leading provider of software and services for the global investment management industry, today announced that Pendo LLC is using Advent’s product suite including Advent Portfolio Exchange® (APX), its award-winning, integrated portfolio and client relationship management solution, and Moxy®, its industry leading trade order management solution. 

Manhattan-based Pendo LLC is a registered investment advisor serving high-net-worth individuals and institutions.  As a start-up three years ago, the firm needed a technology platform that was efficient, fully integrated and would allow the firm to grow with minimal incremental investment in technology or headcount.  Pendo LLC turned to Advent to achieve those goals.
“Having a well integrated portfolio management and trading platform is crucial; importing and exporting data from APX to Moxy® is a seamless process and on a daily basis saves us a huge amount of time and effort,” said Tina Larsson, Chief Executive Officer and Lead Portfolio Manager, Pendo LLC. “We started with just three people and have been able to retain the size of our operations because the technology is that good.  We believe that we could grow from a $50 million to a billion-dollar firm with the same environment that we have now. Advent is a necessity, no question.”

“Our solutions are designed to help firms, large and small, achieve efficiencies at every level,” said Michele Holton, Director of Product Marketing at Advent. “Pendo’s use of APX and Moxy® is a great example of how our comprehensive suite can provide firms with a scalable platform for growth. It’s gratifying to hear that Advent is helping Pendo take their business to the next level.”

About Advent Portfolio Exchange®
Advent Portfolio Exchange® (APX) is an end-to-end portfolio management solution that integrates the front-office functions of prospecting, marketing, and customer relationship management with the back-office operations of portfolio accounting and reporting.  This enterprise solution leverages a single SQL database to deliver critical client information via an easy-to-use browser-based user interface.  APX delivers improved client service with enhanced security for today’s amplified compliance environment. For more information, visit the APX demo page.

About Moxy®
Moxy® is the industry-leading OMS deployed at over 850 firms which automates and streamlines the trading and order management process of investment executions and allows the user to send post trade allocation results to brokers electronically.  Moxy® also provides Internet-ready electronic order routing based on the industry standard FIX messaging protocol, allowing users to route trades electronically to any FIX-compliant broker or crossing network that supports the internet or other TCP/IP connections.  For more information, visit the Moxy® demo page.

About Advent
Advent Software, Inc., a global firm, has provided trusted solutions to the world’s financial professionals since 1983.  Firms in more than 60 countries rely on Advent technology to run their mission-critical operations.  Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs.  Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support and services organization.  For more information on Advent products visit

Advent, the Advent logo, Advent Software, Advent Portfolio Exchange and Moxy are registered trademarks of Advent Software, Inc.  All other company names or marks mentioned herein are those of their respective owners.

Smita Topolski
Advent Software, Inc.
(415) 645-1668