The UMA/SMA Evolution: How Technology is Enabling the Next Generation of Personalization

Clients now expect hyper-personalized portfolios, while advisors face growing regulatory pressure for tax efficiency. Separately Managed Accounts (SMAs) and Unified Managed Accounts (UMAs) are emerging as the go-to solutions, powered by technology that enables greater customization across account sizes. However, hurdles remain, particularly in fixed income, where technology is less developed.

Explore the insights from a virtual think tank where investment management leaders discussed the evolving landscape of SMAs and UMAs and how technology is driving hyper-personalized investment solutions.

Key Takeaways

• Favor of SMAs and UMAs is largely propelled by demand for tax optimization.
• Growth in SMAs and UMAs reflect technology’s ability to personalize at scale.
• Despite its advantages, personalization continues to present significant challenges.
• The integration of data across different platforms and firms is a significant pain point.
• SMA growth reveals the industry’s evolution to offering services rather than products.
• As personalization becomes the baseline, AI is expected to play a larger role.
• UMAs may evolve to be a keystone to connecting the full financial lives of clients

Request a demo to learn how Genesis enables personalization at scale through SMAs and UMAs, connecting the entire investment lifecycle with a unified data layer.