In November 2022, the new Marketing Rule adopted by the SEC went into effect for private funds. Compliance with this regulatory requirement is critical for firms engaged in performance marketing, yet it doesn't need to hinder your ability to reach and engage with potential investors.
Join Aani Nerlekar, Senior Director, SS&C Advent as he explores the new SEC Marketing Rule for Private Funds with Travis Morgan, Managing Director, and Chase Frei, Partner, of the ACA Group. Listen to the conversation to learn how your firm can:
- Remain strategic while meeting regulatory requirements
- Substantiate material facts in marketing materials
- Create a policy to identify and address conflicts of interest
- Draft guidelines for accepting and refusing potential clients
