SS&C Advent Building a Smarter, More Connected Investment Office

Waters 2025 Buy-Side Technology Awards

Modern investment firms need technology that reduces complexity—not adds to it. In this video, discover how Genesis empowers investment managers with a fully unified, interoperable cloud‑native investment management system designed to streamline workflows, centralize data, and support scalable growth across managed accounting, such as SMA and UMA, and pooled funds.

Built from the combined strengths of SS&C Advent and Eze, Genesis delivers a next‑generation solution for firms looking to modernize their investment operations, eliminate fragmented systems, and achieve real front‑to‑back office connectivity.

Whether you’re expanding into new asset classes, simplifying complex account structures, or unifying your front, middle, and back office, Genesis provides the flexibility and scalability your business needs.

Explore the full capabilities of Genesis or request a demo to connect with an expert and walk through the platform.