For more than a decade, Craig MacAdams has held key product marketing roles across investment management and financial technology.
In his current role as Associate Director, Head of Alternatives Solutions Marketing, Craig leads product marketing for the company’s best‑in‑class, end‑to‑end operational solutions supporting alternative asset managers with sophisticated investment strategies. His work advances the adoption of Geneva, OEMS, and capital markets technologies among asset managers, institutions, and enterprise firms.
Prior to joining SS&C, Craig held several roles at Natixis Investment Managers, including Investment Product Marketing Manager, where he partnered closely with portfolio managers and investment strategists to position funds across key market segments.
Earlier in his career, Craig worked in hedge fund administration at Wellington Management.
Craig earned a bachelor’s degree in business administration from Loyola University Maryland, with a double concentration in finance and economics.
