Max Eklund is Regional Sales Manager for Sweden, Finland and the Baltic region, with responsibility for sales and business development. Max joined the team in 2020 and has over 10 years of experience in sales in the financial services sector. He started his career at a Swedish financial data & analytics firm where he helped scale the business globally, particularly during the last 3 years where he launched and headed up the Americas sales operations, based out of New York. After returning to Sweden, he held various roles in the financial services industry. With a solid knowledge about its ecosystem and trends, coupled with experience from serving both buy- and sell-side organizations, he has built a strong reputation in the market. Max holds MSc in Finance from School of Economics and Management, Lund University, and has studied Economics and International Relations at the Berlin Institute of Technology.